Harman

• You will own the end-to-end event marketing engine for JBL and Harman Kardon in China, translating brand strategy into high-impact live experiences across both consumer-facing and trade-facing moments. This role sits at the intersection of brand storytelling and commercial activation: you orchestrate NPI launches, roadshows, trade shows, and brand events that build consumer desire, while also delivering the internal and channel events—dealer meetings, distributor conferences, and annual meetings—that align and energize our go-to-market organization.
• You will work as a strategic partner to Sales, Trade Marketing, E-commerce, Retail, and Product teams, ensuring every event is designed with the shopper journey in mind—creating a clear path to purchase across offline retail, e-commerce, and emerging channels, with measurable business impact.

What You Will Do

NPI Launch & Brand Events

• Lead end-to-end planning and execution of new product introduction (NPI) launch events for JBL and Harman Kardon in China—from concept, venue, and run-of-show to media/KOL experience and post-launch amplification.
• Conceptualize and execute consumer brand events (pop-ups, music/lifestyle moments, festival and cultural activations) that elevate JBL and H/K from product brands to lifestyle symbols.
• Ensure every launch and brand event connects to shoppable moments across Tmall, JD.com, Douyin, and offline retail touchpoints.

Roadshows & Trade Shows

• Build and manage the national roadshow calendar, scaling successful formats across tier-1 to tier-3 cities with consistent brand quality.
• Own HARMAN's presence at trade shows and industry exhibitions (consumer electronics, audio, and lifestyle expos), covering booth design, experiential programming, lead capture, and partner engagement.

Internal & Channel Events

• Plan and deliver dealer meetings, distributor conferences, and retail partner events that communicate product priorities, sell-in stories, and channel programs.
• Support internal corporate moments—annual meetings, sales kick-offs, and leadership town halls—working closely with Sales leadership and HR/Comms.

Agency & Vendor Management

• Brief, select, and manage creative, event production, and experiential agencies; build a high-performing agency roster with clear scopes, SLAs, and evaluation frameworks.
• Own event budgets, contracts, timelines, and on-site quality control; negotiate for maximum value while protecting brand standards and safety/compliance requirements.

Communication & Stakeholder Management

• Act as the central coordination hub across Sales, E-commerce, Retail, Product, PR, and Finance to align event narratives with commercial priorities.
• Interface with Global and APAC brand teams to localize global campaigns (e.g., Made to Be Heard) and report China market learnings upward.
• Maintain strong external relationships with venues, production vendors, media, and industry partners; represent the brands professionally in all settings.

Performance & Continuous Improvement

• Define and track event KPIs (attendance quality, media/KOL reach, engagement, lead generation, sell-through impact, event ROI).
• Run post-event reviews and build event playbooks to institutionalize best practices; share learnings with the APAC marketing community.

What You Need to Be Successful

• 10–15 years of experience in event marketing, brand activation, trade marketing, or experiential marketing; background in FMCG, beauty/cosmetics, or fashion & lifestyle brands strongly preferred; MNC experience preferred.
• Solid understanding of trade marketing fundamentals and shopper experience design—proven ability to connect brand events with retail activation, channel programs, and the full path to purchase.
• Deep knowledge of China's retail and channel ecosystem: traditional offline retail, key e-commerce platforms (Tmall, JD.com), and emerging channels (Douyin commerce, RED, club/membership retail, O2O formats).
• Proven track record delivering large-scale events end-to-end: product launches, roadshows, trade shows, and dealer/distributor conferences in the China market.
• Demonstrated agency and vendor management experience—briefing, negotiating, budget control, and holding external partners to best-in-class standards.
• Exceptional communication and stakeholder management skills—able to align internal teams (sales, trade marketing, product, finance, leadership) and external partners (agencies, venues, media, retailers) in a matrixed, multinational organization.
• Native-level Mandarin with strong business English; comfortable presenting to global and regional leadership.
• Collaborative, diplomatic, detail-obsessed, and calm under pressure; willing to travel within China as the event calendar requires.

What Makes You Eligible

• Hands-on experience in shopper marketing or in-store activation (POS, retail displays, promotional mechanics) in addition to event delivery.

• Existing network within China's music, entertainment, fashion, sports, or creator culture ecosystems (artists, festivals, IP owners, venues).
• Hands-on experience amplifying events through China social platforms (WeChat, Weibo, Douyin, RED, Bilibili).
• Familiarity with event/project management tools and cross-market reporting workflows

What We Offer

• Flexible work environment, allowing for full-time remote work one day per week for positions that can be performed outside a HARMAN or customer location.

• Access to employee discounts on world-class Harman products(JBL, HARMAN Kardon, AKG, etc.).

• Extensive training opportunities through our own HARMAN University.

• Competitive wellness benefits.

• Access to HARMAN Campus Fitness Center and Cafeteria.

• “Be Brilliant” employee recognition and rewards program.

• An inclusive and diverse work environment that fosters and encourages professional and personal development.