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General information

Location:
CN_Shanghai_12F & 15F, No. 9233 Humin Road
Job Family:
Marketing
Worker Type Reference:
Regular - Permanent
Pay Rate Type:
Salary
Career Level:
M4
Job ID:
R-52156-2026

Description & Requirements

A Career at HARMAN Automotive

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. At HARMAN Automotive, we give you the keys to fast-track your career.

  • Engineer audio systems and integrated technology platforms that augment the driving experience
  • Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering excellence
  • Advance in-vehicle infotainment, safety, efficiency, and enjoyment

About the Role

The Strategic Customer Marketing Lead develops and executes marketing strategies supporting HARMAN Automotive’s product portfolio for C-OEMs and JVs, with a focus on branded car audio systems and audio brands as core elements of the in-cabin experience and in support of product discussions. The role leads OEM-focused marketing materials, market-facing communications, and OEM-specific and local marketing strategies in close collaboration with Customer Account Management, including defining audio branding strategies for specific C-OEM customers based on China market context and HARMAN’s brand value proposition. This position ensures China market requirements are met while maintaining alignment with global automotive marketing, brand, and communications standards.

What You Will Do

  • Develop and lead the creation and execution of the China marketing strategy in support of the China growth and global automotive marketing strategies.
  • Develop and oversee execution of OEM-specific marketing, activation, and Go-To-Market plans aligned with CAM targets, OEM care-abouts, and regional business priorities.
  • Serve as the regional strategic marketing lead and subject matter expert for branded car audio systems and audio brands, positioning them as core elements of the in-cabin experience.
  • Collaborate with CAM and SBU teams to identify and position the most appropriate HARMAN brands for each customer.
  • Localize business objectives into compelling value propositions, brand narratives, and sales enablement assets that support winning new business.
  • Drive the creation and localization of OEM-focused marketing materials, executive presentations, and customer-facing communications in coordination with Central Marketing Services.
  • Lead cross-brand integration across HARMAN Automotive and Lifestyle businesses, activating portfolio synergies to strengthen OEM storytelling and experiential engagement.
  • Plan and execute customer-facing activations (e.g., technical customer demos, listening events, showcases, regional Harman Explore events) and market-facing programs not covered by global teams.
  • Provide China market insights, customer expectations, competitive intelligence, and trend analysis to inform global marketing strategy and product positioning.
  • Represent the China market perspective in global planning, prioritization, and program discussions while advocating for local needs.
  • Manage local agencies, budgets, localization, and execution quality, ensuring alignment with global brand, EPIC, design, and marketing standards.

What You Need to Be Successful

  • 10+ years of experience in marketing within automotive, technology, or related B2B industries.
  • Experience partnering with OEM customers and/or working within OEM supplier or OEM marketing organizations.
  • Strong capability in content creation, messaging development, and communication planning.
  • Experience working with local agencies and managing external vendors.
  • Business-level Mandarin Chinese and English, written and verbal.
  • Bachelor's degree in Marketing, Business, Communications, or related field; advanced degree (MBA) preferred.

Bonus Points if You Have

  • Knowledge of key China digital and social platforms (e.g., WeChat, Weibo, Douyin) and relevant automotive/technology industry platforms.
  • Experience in global or matrixed organizations.
  • Familiarity with branded car audio or automotive technology marketing.

What Makes You Eligible

  • You have a working knowledge of English.
  • Be willing to travel up to 20%, domestic and international travel.
  • Due to the nature of global infrastructure, you understand that flexibility in working hours is required.
  • You can obtain a government security clearance; You are eligible to work in China.

What We Offer

  • Flexible work environment, allowing for full-time remote work one day per week for positions that can be performed outside a HARMAN or customer location.
  • Access to employee discounts on world-class Harman (JBL, HARMAN Kardon, AKG, etc.).
  • Extensive training opportunities through our own HARMAN University
  • Competitive wellness benefits.
  • Access to HARMAN Campus Fitness Center and Cafeteria.
  • “Be Brilliant” employee recognition and rewards program.
  • An inclusive and diverse work environment that fosters and encourages professional and personal development.

Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission.

Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled.

Benefits
HARMAN is interested in the health and wellbeing of you and your family and offers a range of benefits designed to support your needs for holistic wellbeing. Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave. Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more.

You Belong Here 
HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.  
 
About HARMAN: Where Innovation Unleashes Next-Level Technology 
Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.  

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other. 

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!  

Important Notice: Recruitment Scams
Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com' email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in '@harman.com' about a job with HARMAN, please cease communication immediately and report the incident to us through: harmancareers@harman.com. 

HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.(www.harman.com)