Harman

In this role, you will be responsible for identifying training needs, creating engaging & learning content, delivering impactful training programs, and driving sales excellence for brands and products in Consumer Audio division in China. You will work closely with Sales, Brand Marketing, and Regional Product Marketing teams to ensure all customer-facing teams are equipped with the knowledge, skills, and tools needed to successfully represent our brands and win in the marketplace. You will serve as a training expert, helping to translate product innovation, brand strategy, and sales objectives into effective learning experiences that drive business results.

• Assess training needs through collaboration with Sales leaders, Product Marketing teams, Distributors, Retailers, and Channel Partners.

• Design, develop, and continuously improve training materials, including presentations, product guides, sales playbooks, certification programs, videos, and digital learning modules.

• Deliver product, sales, brand, and competitive training programs through classroom training, webinars, workshops, field coaching, and online learning platforms.

• Support major product launches by creating training content and conducting readiness programs for internal teams and channel partners.

• Monitor training effectiveness through assessments, surveys, sales performance analysis, and field observations.

• Provide coaching and development support to sales personnel, retail promoters & trainers, and channel partners to improve performance and customer engagement.

• Maintain and manage training libraries, learning databases, and knowledge management systems.

• Regularly conduct competitive analysis and market intelligence gathering to strengthen sales readiness and product positioning.

• Track training KPIs and provide regular reports and recommendations to management regarding training effectiveness and business impact.

• Stay current with industry trends, learning technologies, consumer audio innovations, and best practices in sales enablement and training.

• Support special projects and perform other duties as assigned to achieve department and company objectives.

• Bachelor's degree in Business, Marketing, Communication, Education, Engineering, or a related field.

• 3+ years of experience in sales training, sales enablement, retail training, product training, or related functions, preferably within consumer electronics or consumer audio industries.

• Strong presentation, facilitation, and public speaking skills.

• Experience designing and delivering instructor-led, virtual, and self-paced learning programs.

• Strong understanding of sales processes, customer engagement, and retail execution.

• Excellent written and verbal communication skills in both English and Mandarin.

• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.

• Analytical mindset with the ability to evaluate training effectiveness and identify opportunities for improvement.

• Proficiency in Microsoft PowerPoint, Excel, Teams, and learning management systems.

• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams and external partners.

• Self-motivated, detail-oriented, and committed to delivering high-quality learning experiences.

• Experience in consumer audio, headphones, portable speakers, home audio, or premium consumer electronics.

• Experience working with major China Social Media platforms, including Douyin, BiliBili, Wechat, etc.

• Experience conducting retail field coaching and sales performance improvement programs.

• Strong content creation skills, including video, multimedia, and digital learning development.

• Innovative mindset with a passion for music, movie and consumer audio technology.

• Willingness to conduct training activities at customer locations, retail stores, distributor offices, and company facilities.

• Ability to occasionally work flexible schedules to support launch events, customer meetings, and training programs.

• Any offer of employment is conditioned upon the successful completion of a background investigation.

What You Can Expect

• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite four days a week.
• Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others)
• Learning and development opportunities through our award-winning HARMAN University programs
• Wellness benefits designed to support your overall well-being
• Tuition reimbursement support
• Access to the HARMAN campus fitness center and cafeteria, where available
• An inclusive and diverse work environment that supports both your professional and personal development