Harman

A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates listening experience

About the Role

The position is in the Home Audio of Harman Lifestyle. The Category Communications Manager takes the lead on the global marketing communication strategy for Lifestyle Home Audio products. He/She creates, with the involvement of the Home audio Global Category Director, the strategic marketing communication landscape for all new product introductions. He/She plans for and executes a wide range of communication and go-to-market tools based on the yearly business plans. He/ she briefs & supervises all the product communication collaterals and is the key BU contact person to the global marketing team – who are responsible for the marketing assets & campaign deliverables. In addition, this role will have various regional commercial responsibilities to drive top-line revenue and growth.

What You Will Do

Draws up communication objectives that contribute to the brand, category, product and MCI (Mission Critical Initiatives) goals

• Undertakes the appropriate actions in order to meet the goals
• Streamlines the Marketing & Communication material development
• Educates and informs regional marketing teams of the marketing communication strategies
• Is in regular contact with key stakeholders to understand market needs
• Based on regular input and knowledge sharing from the Category Director, GPLM’s & regional markets has a good understanding of the markets, competitive marketing campaigns & products.
• Has a clear understanding of the core target audience per category and brand
• Uses consumer insights and touch points to create targeted marketing activities
• Leverages brand strengths across all company divisions
• Managers creative agencies and creates new marketing tools in line with the market and technological development to produce effective marketing materials
• Assures that all materials created are available and communicated to regional marketing managers (where necessary kept in the MarCom bank)
• In regular contact with key stake holders to understand areas of improvement
• Continuously analyze & review current work set up to develop and implement more effective and cost-efficient processes.
• Regularly benchmarks to ensure vendors and agencies are delivering efficiently, effectively and in-line with the market

What You Need to Be Successful

• Bachelor’s degree in marketing, Communications or other Marketing-related disciplines,
• At least 5+ years of international marketing communications experience
• Ability to work effectively within a matrix environment
• Experience in advertising, online marketing, media strategies and brand management

Bonus Points if You Have

• Results-Driven: Having a proactive, goal-oriented approach to decision making.
• Clear and strategic thinker; proven experience in translating strategies into actionable plans
• Capable of handling multiples projects / initiatives simultaneously and executing to completion
• Team Player: Having respect for colleagues; leading teams with clarity and accountability.
• Proven team player with excellent communication and interpersonal skills who can effectively work with all levels of a global matrixed organization
• Change Orientation: Able to adapt to changing demands and conditions.
• Ability to easily adapt to changing organizational structures and new market demands.
• Customer Focus: Providing exceptional service and quality to external and internal customer.
• Understanding and working in past organizations that have centralized and de-centralized structures as business requirements change
• Self-Awareness: Accepting responsibility for personal development and actions.
• Have clear objectives and strives to exceed them
• Takes ownership for personal career and skill development

What Makes You Eligible

• Willingness to travel.
• Willingness to work in an office.

What We Offer

• Flexible work environment, allowing for full-time remote work one day per week for positions that can be performed outside a HARMAN or customer location.
• Access to employee discounts on world-class Harman products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Access to HARMAN Campus Fitness Center and Cafeteria
• “Be Brilliant” employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development