Harman

Strategy & Planning

• Lead, align and execute PR and social media strategy from planning to execution, in compliant with brand communication goals and guidelines. 
• Lead the Influencer Marketing tactics for new product launch / marketing campaign, lead the creation of Influencer marketing brief for each campaign with social agencies. 

Social Media: 

• Manage brand owned social platform WeChat, Weibo, Red & Douyin with the support from agency.  
• Regularly monitor social media trends, market insights, explore new social media platform, social listening tools, and competitor information acquirement. 
• Weekly & monthly social platform review with the readership & social followers’ growth. 
• Solid knowledge regarding social measurements and industry benchmark. 
•  Strong copywriting capability to lead social agency for social articles drafting & proof reading. Strong sense of creative ideation to gain buzz for the brand accounts. 

Influencers Management: 

• Fully understand China KOL / KOC landscape across all social platforms, being able to come up with KOL / KOC strategy. 
• Evaluate, select, and manage KOL / KOC with social agencies. 
• Build solid and trackable social KOL/ KOC measurement standard to ensure the success of influencer marketing. 
• Source, identify and build sustainable partnership with paid social platforms, KOL and brand advocates in a holistic social marketing management. 
• Work cross internal stakeholders and external agencies to ensure campaign plan alignment, execution quality and on-time delivery. 
• Deeply understand the detailed tactics of KOL management, be able to drive traffic to online/offline sales touchpoints through social / KOL activities, and to evaluate the effectiveness with measurable KPIs.

Public Relations

• News release proof reading & revising
• Media relations management 
• Media event planning & management